This post is from a suggested group
The Rise of Prejuvenation: Examining the Socio-Economic and Demographic Factors Driving Early Adoption of Botulinum Toxin in Younger Patient Groups
The aesthetic application of botulinum toxin has witnessed a remarkable demographic shift, characterized by a significant move towards earlier intervention—a trend termed "prejuvenation"—where individuals in their late twenties and thirties seek injections not to reverse deep-set wrinkles, but to prevent their formation entirely. This paradigm shift is heavily influenced by the contemporary digital environment, where the omnipresence of high-definition imagery and the phenomenon of the "Zoom Boom" (increased self-scrutiny during video conferencing) have drastically heightened aesthetic consciousness across all age groups. Younger consumers view these treatments as a routine aspect of their grooming and wellness regimen, rather than a corrective measure for old age. The relative ease, minimal invasiveness, and non-permanent nature of the treatment appeal strongly to this demographic, which often prefers flexible, non-surgical enhancements over traditional plastic surgery.…